New York Neighborhood

New York Neighborhood

Eat Right in the Neighborhood

New York Style

Branding and print materials for a pop up restaurant inspired by the different areas of New York City. It was the job of my design team of four to construct a brand for the restaurant, menus, digital marketing materials, print materials, table tents and menus that are both table and poster sized. I headed the logo design for this project meeting the clients requests and wants for the brand; A relatively simple styled logo that draws inspiration to encompass New York in many ways from the skyline to the nickname,“Big Apple” to the subway signs. This was used in all the materials related to the restaurant that my team and I worked on including posters, social media posts, review cards, opening event admission tickets, and menus. Within my team, I was in charge of designing a logo, tags for takeaways, customer comment card, and the poster menu

Constraints
Branding
Print Campaign

Concentration
Brand Design
Product Design
Marketing

Tools
Photoshop
Illustrator
InDesign