This brand identity was designed for a farm-based food company that was selling kitchen essentials such as bread, milk, eggs, and butter. The brand was called Heywood Edible Essentials and I was in charge of design all branding, package variants for all the products, website, advertising for both web and print, and a brand style guide. The logo has inspired by the farm aesthetic by a badge logo with the rising sun and a barn on a hill. The package keeps the aesthetic with the logo, a black and white chalkboard type background, and a variant color to show differing products such as milk fat contents, types of bread wheat, and butter types; making it clearly eye-catching on the shelves compared to the competition. Banner ads, Instagram ads, and magazine full-page ads were designed to show the product and the aesthetic of the brand. A website has also been designed to showcase the company and its story, the product library, a product locator, and recipes.