Down & Gritty Popup Restaurant

Down & Gritty Pop up Restaurant

"Southern Cooking is a Feeling"

Crispy Skin and Crisp Design

Branding and Print materials for a pop up southern style home cooking restaurant. It was the job of my design team of four to construct a brand for the restaurant, menus, digital marketing materials, print materials, and menus that are both table and poster sized. I headed the logo design for this project meeting the clients requests and wants for the brand; It was done in a vintage yet modern style like a stamp with clean modern type and included symbols such as fire and chicken. This was used in all the materials related to the restaurant that my team and I worked on including posters, social media posts, review cards, opening event admission tickets, and menus. Within my team, I was in charge of designing all digital screen flyers, social media posts and aided in the construction of the laser engraved wood backing for the menus.

Constraints
Branding
Print Campaign

Concentration
Brand Design
Product Design
Marketing

Tools
Photoshop
Illustrator
InDesign