Avenir Typebook

Avenir in 3d

2D Typographical Print with Another Dimension

Showcase Type

A small print type specimen booklet which is designed to demonstrate and explain the history, anatomy, and usage of the san-serif font Avenir. Avenir isw a well known geometric san serif font and the book is designed to sell clients on the font  It was inspired by the classic anaglyphic style of the red and blue 3D effect used on older movies and print media like comic books, complete with its own pair of classic 3d glasses. Each page of the book is dedicated to explaining a part of the font from the history, to the usage, to the anatomy, to the styles/weight, and even famous usage in the real world; along with a page dedicated to an inspirational quote and stylized photography edited in the same style. It achieves a 3D effect through anaglyphic effect combined with classic red and blue glasses. This can be seen on  type, anaglyphic vector images, and layered photoshopped original pictures. The target audience for this is a business market group who work in large corporate design; This would allow them to see the type in a new light and how it can be used.

Constraints
Typography
Print Design

Concentration
Brand Design
Print Design

Tools
Illustrator Photoshop Indesign